BioMar has identified a market opportunity for a premium, sustainable shrimp product. They announced this week in connection with the Global Aquaculture Alliance’s annual conference, GOAL, that they will be collaborating with shrimp farmers in Ecuador to bring this sustainable innovative product in to reality.
BioMar’s Global Sustainability Director, Vidar Gundersen took part in several discussions during the GOAL conference where he shared his insights on how other species of aquaculture feeds have unlocked new markets and business opportunities around the world. He gave examples of how BioMar in partnership with others in the value chain were able to build sustainable brands within salmon.
“BioMar remains committed to sustainability and the work we started a decade ago. We can take the learnings from other species and apply them to create a truly sustainable shrimp choice for retailers and the end-consumers. We hope to initiate new projects with our customers, which can accelerate the development of high value shrimp products”, said Vidar.
Sustainability and raw material sourcing are hot topics throughout the entire seafood value chain as consumers and retailers look for more sustainable options. Ecuadorian shrimp is well positioned to leverage this opportunity. Vidar Gundersen lead the development of BioMar’s sustainability platform
BioSustain™, the only program in aquaculture with successful collaboration partnership projects that have opened new markets and grown new business opportunities.
“Our sustainability journey began more than ten years ago. Through a meticulous method of evaluating each raw material in terms of environmental footprint as well as nutritional benefits, the products are designed to meet consumers’ requirement for healthy and sustainable seafood”, explains Vidar.
Vidar Gundersen participated in another discussion panel at GOAL covering the work of IFFO RS Improver Programme and how it benefits all parts of the seafood supply chain. BioMar has also teamed up with the Sustainable Shrimp Partnership (SSP) where they will share their experience and expertise to
help drive the entire shrimp industry to the next level in terms of becoming more sustainable and responsible.
“BioMar has placed a high priority on the shrimp industry with our recent acquisition of Alimentsa in to the BioMar family. We are committed to driving real sustainable change that will benefit the entire value chain. This is why we are directing resources not only towards industry initiatives like SSP but also to new innovations with the establishment of the BioMar Aquaculture Technology Centre in Ecuador which will open very soon”, concluded Henrik Aarestrup, Vice President, Emerging Markets BioMar.
