BioMar appoints new General Manager in Ecuador

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By Milthon Lujan

In connection with the recent acquisition of 70% of the shares in Alimentsa, BioMar Group appoints Danny Velez as General Manager. Danny Velez has for more than 25 years been one of the driving forces positioning the company as a leading provider of high-performance diets and best-in-class technical services and training. Up to now Danny Velez has been heading the daily operations being in close contact with customers as well as suppliers.

“I fully respect the decision taken by Roberto Boloña and we highly appreciate his valuable contribution to Alimentsa during the past years. I am very satisfied that Danny Velez has accepted the new challenge securing continuity and taking lead in integrating Alimentsa into BioMar Group. We right now are focused on positioning Alimentsa even stronger in Latin America and we expect to be able to present very tangible actions within a short timeframe. I believe that we can together create synergies in regards to the development and delivery of high-end products and services to the Ecuadorian shrimp farmers”, explains Henrik Aarestrup, VP Emerging Markets, BioMar Group.

Roberto Boloña hands over a strong company having supported a smooth acquisition process, now positioning BioMar Group among the leading shrimp feed producers in Latin America. “Personally, I am very honoured to be chosen to lead this important step forward for Alimentsa. I see a huge opportunity developing Alimentsa with support from the global innovation teams in BioMar. At the AquaExpo in Guayaquil our customers were truly excited about the new opportunities ahead and I am sure that together we will make leaps and bounds towards contributing to the innovation of the aquaculture industry in Ecuador”, states Danny Velez, General Manager in Alimentsa.

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