Norway.- Due to a significant reduction in funds, The Norwegian Seafood Council has to reduce its global market investments in 2018. As a consequence, the NSCs operations in the Indian market will be restructured, and delivered directly from the headquarters of the Norwegian Seafood Council from spring 2018.
”As part of the Norwegian Seafood Council’s key task of developing new markets for Norwegian seafood products, the Seafood Council started a targeted campaign in India in May 2016. However, the next year’s cut in budgets implies significant cuts in market investments, and based on thorough assessments and tough priorities, we have concluded that our presence and market efforts in India have to be adjusted. From having a dedicated market manager in India, this work will be delivered from our headquarters from spring 2018”, says Børge Grønbech, Project Risk Manager with the Norwegian Seafood Council.
The Norwegian Seafood Council’s Market Manager for India, Yogi Shergill, has since May 2016 made significant efforts to strengthen the seafood trade between Norway and India. During the period, Shergill has worked hard to identify new partners and establish networks to increase knowledge about Norwegian seafood products among Indian companies and decision makers. In addition, Shergill has also strengthened Norwegian exporters’ knowledge about the Indian seafood market.
However, the size of the market, strong economic growth and, not least, increasing demand for seafood will make this an important market for Norwegian seafood exports in the future. Thus, the Council will decide on an adjusted approach to the Indian market that safeguards the knowledge and network that have been developed. This provides a good basis for future marketing investments if the funds, market strategy and market situation allow.
Shergill will continue to lead the work in India until the end of April 2018. Subsequently, the work will be managed and delivered from the headquarters of the Norwegian Seafood Council in Norway.
Contact person
Børge Grønbech
Project Manager, Risk Manager
http://en.seafood.no/about-norwegian-seafood-council/employees/#407
Source: Norwegian Seafood Council
Editor at the digital magazine AquaHoy. He holds a degree in Aquaculture Biology from the National University of Santa (UNS) and a Master’s degree in Science and Innovation Management from the Polytechnic University of Valencia, with postgraduate diplomas in Business Innovation and Innovation Management. He possesses extensive experience in the aquaculture and fisheries sector, having led the Fisheries Innovation Unit of the National Program for Innovation in Fisheries and Aquaculture (PNIPA). He has served as a senior consultant in technology watch, an innovation project formulator and advisor, and a lecturer at UNS. He is a member of the Peruvian College of Biologists and was recognized by the World Aquaculture Society (WAS) in 2016 for his contribution to aquaculture.
